Project Description
Badri Kermani
Badri Kermani specializes in haircuts, hair extensions, balayage hair treatment, hair coloring, professional hair straightening, wedding updos, editorial styling, fashion shows, makeup, and so much more.
Goal
Badri was looking to improve her website’s visibility and local SEO ranking to increase sales.
OUR SERVICES
SEO,
Monthly Campaign
CATEGORIES
Hair Salon
Technical SEO
SEO Strategy
Performed keyword research for her primary targeting area of Del Mar (an affluent neighborhood in San Diego).
Determined keyword mapping strategies to streamline our SEO efforts.
Analyzed ranking keywords of her competitors and which pages generated the most traffic/conversions.
Implemented LSI keyword strategy to target primary keyword and its variants.
Performed On-Page & Off-Page SEO best practices to optimize site for our target keyword phrases.
Optimized page structure.
Title Tags, Meta Descriptions, Header Tags, keyword content, URLs.
Increased targeted keyword content throughout site.
Increased ease of navigation.
Internal & external linking.
Increased page speed & site performance.
Sitemap submissions.
Fixed broken links and miscellaneous SEO errors.
Pursued backlink opportunities from her Competitors and diversified backlink profile/increased Domain Authority.
Setup Schema Markup/Rich Snippets.
The Results
The Proof is in the Pudding
Through careful strategy and execution, we were able to get the client’s site ranks organically on first page for all targeted keyword phrases:
Hair Salon Del, Beauty Salon Del Mar, Hair Stylist Del Mar
This resulted in increased brand awareness and attracting new business to the salon based off better search results.
TRAFFIC SESSION INCREASE
55 Sessions
INCREASE IN TRAFFIC
REVENUE INCREASE
More Projects
BRANDING • UX/UI DESIGN • WEB DEVELOPMENT • SEO • CONVERSION RATE OPTIMIZATION • DATA ANALYSIS • DASHBOARD BUILD OUTS & REPORTING/TRAFFIC • PPC • MARKETING • SOCIAL MEDIA
“Thanks OWF Team, for being so great at what you do! We are on page one of Google Search. Our business has skyrocketed ever since!”
